Valpatek modernizes pharmacies across Spain
Working with pharmacies, Valpatek pairs high-quality displays with OnSign's cloud-based CMS to deliver dynamic content in a clean, premium retail environment. A prime example: Farmacia Alcalá 219 in Madrid, where a network of screens has transformed communication both inside and outside the store.
Valpatek Technology Group is a technology partner specialized in digital signage, queue management and IT solutions for businesses, with deployments across Spain.
They have been working with pharmacies towards digital signage to modernize their customer communication and create a more engaging shopping experience. By combining high-quality displays with OnSign's cloud-based CMS, the pharmacy can deliver dynamic content across its store while maintaining a clean and premium retail environment.
One example is Farmacia Alcalá 219, in Madrid, where Valpatek has deployed a network of screens that has transformed communication both inside and outside the store.
A modern approach to pharmacy communication
Promotions, wellness campaigns and product education need to be updated quickly while remaining visually attractive.
To support this transformation, Valpatek has deployed strategically placed digital displays both in the storefront and inside pharmacies. The network is managed centrally through OnSign, allowing staff to update campaigns in real time without interrupting daily operations.
The solution
Valpatek Technology Group supported the pharmacy from start to finish: needs analysis, selection of the right hardware, content design and the rollout of a network of displays strategically placed in the storefront and interior.
To manage the entire network, Valpatek relied on OnSign, the cloud-based CMS platform that lets staff control every display from a single point and adjust content whenever the business needs it.
With more than 300 digital signage solutions installed across Spain, Valpatek brings the experience and technical support that turn a screen installation into a communication tool at the service of the business.
Why OnSign
Valpatek selected OnSign for four key reasons:
Pharmacies can instantly promote their latest offers and promotions, eliminating the need to manually label products in-store while increasing product visibility and encouraging purchases.
Easy content management, enabling staff to update promotions and informational content from a single platform.
Flexible scheduling, allowing campaigns to change automatically according to business needs, seasons, or promotional periods.
Reliable cloud infrastructure, ensuring stable playback and remote management of all displays.
Improving the customer journey
The digital signage deployment helps create a more informative and engaging experience throughout the store:
Digital storefront displays attract attention from pedestrians with dynamic promotional campaigns.
Indoor screens present healthcare products, orthopaedic solutions and seasonal recommendations in a clear and visually appealing format.
Marketing campaigns from pharmaceutical brands can be updated instantly without replacing printed materials.
Educational content helps customers discover products while waiting or browsing the pharmacy.
Benefits
The implementation of OnSign has helped Farmacia Alcalá 219:
Modernize the visual identity of the pharmacy.
Reduce the effort required to update in-store communications.
Improve flexibility for supplier campaigns and seasonal promotions.
Deliver a more engaging shopping experience through dynamic digital content.
By replacing static communication with centrally managed digital signage, Farmacia Alcalá 219 has created a more agile retail environment while strengthening customer engagement at the point of sale.