L’Etoile reinvents their in-store experience with Digital Signage
L’Etoile, the largest cosmetics and perfumery network in Russia, has taken a bold step in digital innovation at the point of sale. With nearly 1,000 stores spread across 280 cities and a portfolio of over 10,000 products from 150 global and local brands — including Dior, Chanel, Givenchy, and Kenzo — the company continues to lead the Russian beauty retail market, which grows at an impressive 12% annually.
Digital Transformation in Stores
To elevate customer experience and keep up with evolving retail trends, L’Etoile chose OnSign to roll out a large-scale digital signage project. More than 2,000 LED and LCD displays have been installed, covering walls, columns, and even ceilings. In flagship stores, over 200 sqm of Ultra High Definition LED panels create immersive environments that capture customer attention far beyond traditional signage.
Why OnSign?
3 core aspects guided L’Etoile’s choice of OnSign as its central content management platform:
Robustness and security: ensuring reliable performance across a vast network;
Scalability: enabling fast, efficient expansion of screens throughout the chain;
Data-driven solution: real-time dashboards and KPIs to monitor screen status, campaign effectiveness, and content performance.
Innovation, Agility, and Impact
The implementation of OnSign brought measurable benefits to L’Etoile’s retail operations:
Visually stunning stores that reinforce the brand’s premium and innovative positioning;
Instant campaign updates across hundreds of locations simultaneously;
Immersive experiences that not only highlight key products but also create a unique atmosphere for commemorative events and seasonal celebrations.
By transforming digital communication into a powerful engagement tool, L’Etoile strengthens its leadership in the Russian beauty market, offering customers not just products, but an unforgettable shopping journey.