Bullmedia powers Uber screens in Mexico
Bullmedia is a leading Digital Out-of-Home (DOOH) advertising company based in Mexico. As the only exclusive and official partner of Uber Mexico, Bullmedia installs and operates interactive touch screens in Uber vehicles across the country.
Bullmedia partnered with OnSign to manage its rapidly growing in-car advertising network across Mexico. The digital signage solution was deployed to power thousands of touch screens installed in Uber vehicles throughout major cities, including Mexico City, Monterrey, and Guadalajara.
Each screen delivers interactive advertising content, entertainment, and brand engagement experiences. Using OnSign’s robust software, Bullmedia can schedule, update, and segment content in real time based on audience location, time of day, and even weather conditions.
Performance Highlights:
Bullmedia leverages the OnSign Interactivity Framework to deliver a fully interactive experience, ensuring high audience engagement and consequently increased advertising revenue.
Additionally, Bullmedia takes advantage of the OnSign Programmatic Integration Framework. Programmatic advertising is a rapidly growing trend that enables ad networks to unlock new revenue streams and reach advertisers more efficiently.
Brands such as Nubank, Heineken, Pfizer, and WarnerMedia use Bullmedia’s platform to engage with riders through personalized, context-driven campaigns.
With OnSign, Bullmedia continues to redefine the DOOH landscape in Mexico — offering brands an innovative and measurable way to connect with audiences during their daily rides.
Images and video credits: https://bullmedia.mx/