OnSign Programmatic Ads
Maximize Revenue with OnSign Programmatic Ad Integrations
With programmatic advertising on the rise, connecting to multiple ad platforms offers a great opportunity to boost revenue. However, it also presents a challenge, as efficiently integrating with several platforms can be complex.
To solve this, OnSign has developed a Programmatic Integration Framework that makes it easy to connect, manage, and scale across multiple ad platforms through a single, unified process.
A standardized method to integrate, retrieve, and display programmatic ads
Compatibility with a growing number of programmatic platforms
High reliability in retrieving and caching ad creatives
Optimized bandwidth usage, proven to work even over mobile networks
Seamless integration with the OnSign platform
OnSign is integrated with several ad platforms, and we’re actively working to expand this number even further to give you more choices.
The OnSign Programmatic Ad Integration is an additional service and requires a specific subscription.
OnSign Programmatic Framework
OnSign has developed a robust and reliable framework for Programmatic Ads delivery. Built over more than five years of dedicated development and architectural refinement, this framework enables publishers to easily connect and fully leverage programmatic advertising opportunities.
OnSign Programmatic Apps
OnSign has created a dedicated app for each supported Programmatic Ad Platform. Regardless of the Platform, the apps share a simple and consistent configuration process. Once set up, they can be added to campaigns and playlists, providing full flexibility in how they are scheduled for playback.
Player Downloader and Caching
While the programmatic apps handle most of the business logic, the OnSign player software now also plays a crucial role in programmatic ad playback. The latest versions of the OnSign player are responsible for downloading ad media and confirming playback. By implementing these features at a low level, the player gains full control over content download, caching, and playback verification, resulting in optimized bandwidth usage and a reliable playback confirmation rates. This architecture also ensures that programmatic ads run smoothly across all platforms supported by OnSign.
OnSign Programmatic Events
To ensure every Programmatic Ad transaction is properly tracked and visible, programmatic events are now standardized and displayed in real time on the player status page. This gives network operators clear visibility into what's happening on each screen and with every transaction.
Additionally, an event filter allows network managers to display only programmatic events, making it easy to scroll through and review events. Here are some of the key programmatic events tracked:
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Ad impression confirmed.
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"Ad Name" displayed for 10 seconds.
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Skipping, due to No ad scheduled.
Custom Player Attribute
The Player Custom Attribute is a handy feature for storing variables that can be used in conjunction with Programmatic Apps. A common use case is creating a custom attribute to store the “Screen ID” used to identify a specific screen within a programmatic ad platform. Since multiple custom attributes can be created, this approach offers flexibility, allowing different IDs to be used for identifying the same screen across various programmatic platforms.
Programmatic Ad Reports
Reporting is a cornerstone of any ad-based network, and this holds especially true for programmatic advertising. To support this need, OnSign has developed a dedicated reporting section specifically for programmatic events.
These reports go beyond simply tracking the number of ads displayed, they serve as a vital tool for validating and reconciling performance data between the DOOH network and programmatic ad providers. Accurate reporting ensures transparency, builds trust, and empowers data-driven decision-making.
Programmatic Insights
Programmatic Insights offer a visual and interactive way to analyze the performance of programmatic ads. These dashboards provide a clear overview of key metrics such as fill rate, ads played, and ads confirmed. Fully interactive, they allow users to filter data and view results in real time. With Programmatic Insights, users can easily identify performance trends, monitor campaign effectiveness, and generate meaningful statistics to evaluate and optimize the overall success of their programmatic advertising campaigns.
