Zanzar transforms passenger mobility with interactive media
Zanzar, a pioneer in iDOOH (interactive Digital Out-of-Home), is transforming the passenger experience inside ride-hailing cars across Brazil. With more than 5,500 vehicles equipped in major cities like São Paulo and Belo Horizonte, the company delivers information, entertainment, and brand interactions directly to millions of urban passengers each month.
The digital transformation of mobility media
The mobility moment is increasingly relevant for brands, with more than 550 million ride-hailing trips completed in Brazil. Recognizing this opportunity, Zanzar developed a platform combining 10-inch in-car screens, USB charging ports, high-resolution video, geolocation, and interactive features such as QR codes and gamification.
The initiative created a new way for advertisers to connect with audiences in transit while providing passengers with engaging content, services, and entertainment throughout their journey.
Given the scale and complexity of the operation, Zanzar selected OnSign as the core technology for managing its nationwide signage network.
Why OnSign?
Three main factors led to the decision:
Robustness and scalability: Essential to manage thousands of connected screens across multiple cities;
Hybrid infrastructure management: Real-time monitoring, online updates, and automated reports via cloud;
Dynamic, data-driven capabilities: Support for geolocated campaigns, dayparting, and programmatic media buying.
Engagement and efficiency
The partnership with OnSign has generated measurable benefits:
High audience approval: More than 90% passenger satisfaction, with an average rating of 4.55 stars;
Enhanced interactivity: QR codes, gamification, and branded content drive stronger engagement;
Operational agility: Centralized control allows instant campaign updates and reduced management costs;
Massive reach: Over 35 million monthly impressions across video, banners, and branded formats.
Zanzar has redefined DOOH by transforming idle travel time into a moment of connection, engagement, and value creation for both passengers and brands.