Greyhound transforms passenger experience with Digital Signage
Greyhound Lines, Inc., the largest intercity bus operator in North America, connects more than 3,800 destinations across the US and Canada, serving around 18 million passengers annually. To modernize its passenger communication and close the technological gap with airports and train stations, Greyhound turned to OnSign, the global digital signage platform trusted by leading transport operators worldwide.
Working with Message Point and PPDS, Greyhound rolled out a powerful solution that integrates real-time data from the Greyhound app directly into digital signage across its busiest terminals. The platform was specifically chosen for its robust reliability, centralized management, and unmatched flexibility, allowing Greyhound to deliver up-to-the-minute travel information to millions of passengers.
The deployment replaced outdated static panels with Philips D-Line and P-Line Android-powered displays, all running OnSign. With OnSign’s advanced scheduling and layout management tools, Greyhound can seamlessly adapt content to each terminal — from small stations with just a handful of daily departures to high-traffic hubs with over 100.
Delivering airport-level information with OnSign
Passengers now benefit from real-time arrival and departure updates, gate assignments, and service announcements — all powered by OnSign’s dynamic data integration. The platform also enables Greyhound to push educational content, safety messaging, and advertising campaigns with ease, creating new opportunities for engagement and revenue.
Key benefits with OnSign:
Centralized real-time control: Greyhound’s operations center can instantly update screens across the network from a single web-based platform;
Seamless reliability: OnSign ensures updates run in the background, minimizing downtime and keeping content stable;
Flexible content delivery: layouts can be customized per location, ensuring every terminal — regardless of size or design — displays information clearly;
Future-proof scalability: new features and integrations can be rolled out quickly, ensuring the system evolves with Greyhound’s needs;
Enhanced passenger experience: OnSign elevates bus travel information to the same standard as airports, reinforcing Greyhound’s commitment to innovation.
By placing OnSign at the core of its digital transformation, Greyhound has set a new benchmark for the intercity bus industry, delivering a modern, reliable, and engaging passenger experience across its growing network.