Kallas elevates digital advertising in major Brazilian airports
Kallas, one of Brazil’s leading out-of-home media companies, is modernizing its digital advertising network across major airports in the country, including airports CGH and Goiania. In partnership with OnSign, Kallas delivers innovation, visual impact, and dynamic information to millions of passengers traveling through these high-traffic hubs.
This initiative places cutting-edge technology at the core of the media experience, reinforcing Kallas’s tradition of providing creative, large-scale communication solutions.
Why OnSign?
OnSign was selected by Kallas for its reliability, flexibility, and ability to integrate diverse content types in real time. The platform ensures consistency and agility across the entire airport network, creating greater value for advertisers while enhancing the passenger experience.
3 features that make this project stand out:
Dynamic Footer: implemented with the composer, seamlessly integrates weather, exchange rate, and clock apps into the layout, always visible at the bottom of the screen.
Gate Information: powered by Custom Player Parameters, the same composition can be reused across multiple screens while displaying gate-specific details.
Signature Red Frame: the iconic red frame, applied as a player mask, is the hallmark of Kallas screens—making them instantly recognizable in any airport.
Key benefits
Centralized scalability: manage and update all screens remotely, ensuring consistent and timely communication across the entire network.
Stronger brand identity: the unique red frame design reinforces Kallas’s presence in the airport environment.
Added value for advertisers and passengers: combining useful real-time information with high-impact advertising.
By adopting OnSign as the backbone of its digital network, Kallas strengthens its leadership in Brazilian digital out-of-home media and transforms airports into modern communication hubs.