Boticario transforms their storefronts with digital technology
Boticário, one of the largest cosmetics franchise networks in Brazil and Latin America, has taken another step forward in its technological innovation journey at points of sale. With more than 4,000 stores across 1,750 Brazilian cities and an international presence in over 15 countries, the brand has solidified its position as the world’s largest cosmetics franchise.
The digital transformation of storefronts
Studies show that digital storefronts capture up to 400% more consumer attention compared to static panels. Recognizing this potential, the Boticario Group selected DFS, a Panasonic Group company specializing in digital signage, to lead a large-scale project to digitize its façades and in-store environments.
So far, more than 3,000 screens have been installed in over 900 stores, raising the visual standard of the brand’s retail spaces and strengthening its connection with customers.
Given the complexity and scale of the operation, DFS chose OnSign as the core technology for content management.
Why OnSign?
3 key factors guided the decision:
Robustness and security: essential for a large-scale project;
Scalability: enabling fast and efficient expansion of the screen network;
Data-driven solution: real-time integration with OnSign, allowing the creation of customized dashboards and KPIs to monitor performance, screen status, and content across the entire network.
Agility and efficiency
The adoption of digital storefronts has brought significant improvements to Boticario’s visual communication, including:
More modern and attractive stores, reinforcing the brand’s innovative positioning;
Instant campaign updates across multiple stores simultaneously;
Centralized dashboard, providing real-time monitoring of campaigns and screen operations.