ISLAZUL evolves its retail media communication network
Discover how Epsilon Media and OnSign helped Centro Comercial ISLAZUL modernize its communication strategy with a centralized digital signage network. Learn how the Madrid shopping center now manages promotional campaigns and visitor information across multiple screens from a single, reliable platform.
Centro Comercial ISLAZUL
Located in Madrid, ISLAZUL receives thousands of visitors every day across its commercial and leisure spaces.
To support a more dynamic communication strategy, Epsilon Media deployed a centralized digital signage network powered by OnSign, enabling the shopping center to manage promotional content and visual campaigns across different screen formats and locations.
Shopping mall environments require communication systems capable of adapting quickly to seasonal campaigns, brand activations, promotional initiatives, and day-to-day visitor information.
Using OnSign, the ISLAZUL team can remotely update content across multiple screens from a centralized interface, streamlining operations while maintaining a more connected and visually consistent communication experience throughout the venue.
The flexibility of the platform also allows the infrastructure to evolve alongside future retail media and advertising initiatives, supporting new formats and communication opportunities as the network expands.
Reliability, centralized control, and compatibility across different hardware environments were key elements behind the deployment, helping simplify operations in a high-traffic commercial environment.
By combining Epsilon Media’s integration expertise with OnSign’s digital signage platform, ISLAZUL continues to modernize its communication strategy while enhancing the retail experience for visitors, brands, and advertisers.
